Explanatory Notes on Main Statistical Indicators


Total Retail Sales of Consumer Goods refer to the amount obtained by enterprises (units, self-employed individuals) through direct sales of non-production and non-business physical commodity to individuals, social institutions, and revenue from providing catering services. Individuals include rural and urban households, population from abroad, social institutions include government agencies, social organizations, military units, schools, institutions, neighbourhood (village) committees.

Wholesale Trade refers to the activities of wholesaler selling at wholesale commodities for daily use and capital goods   to enterprises of wholesale and retail trades and other enterprises, institutions and government offices, including the activities of wholesaler engaged in import and export and acting as a trade agent. The wholesaler may have the right of ownership over the commodities of wholesale and trade in the name of its own’s or a company, the wholesaler may not have the right of ownership, only acts an agent. The wholesale trade also include the activities of wholesaler at the fixed stalls of the wholesale market of different commodities.

Retail Trade refers to the activities of department store, supermarket, franchised store, brand store, retail stall and on-the-spot-making-selling store selling commodities to the final consumers (citizens) by any means including internet, post, telephone, sales machine. Retail trade excludes the activities of sales of capital goods such a grain, seed, feed, livestock, mineral products, raw material for production, industrial chemicals, chemical products for farm, machine and equipment (vehicle, computer and communication equipment), and the activities of supplementary sales of non-retailer such as the sales of spare parts of car repair business (listed as branch in correspondence with principle business), property management of buildings of retail units (listed as property management); market management of commercial markets and buildings of retail units (listed as market management) .

Purchase, Sales and Stock of Commodities by Wholesale and Retail Trades refer to the total volume of commodities purchased, total volume of sales and exports, and the stock of commodities by wholesale and retail enterprises (establishments) of different status of registration from domestic and overseas markets. This indicator reflects the relationship among purchase, sales and stock of commodities in the circulation of goods and reveals the existing problems.

Total Sales of Commodities refer to value of commodities sold by the establishments to other establishments and individuals (including goods sold for self consumption, including the value-added tax). The commodities include: (1) commodities sold to urban and rural residents and social groups for their consumption; (2) commodities sold to establishments in all industries for their production and operation, including  agriculture, industry, construction, transportation, post and telecommunications, catering services, and public utility including commodities sold to wholesale and retail establishments for re-selling, with or without further processing; and (3) commodities for direct export to abroad. Excluded are (1) extended commodities without trading, such as goods handed over to other enterprises and institutions because of the change of organizations, lent goods, returned goods preserved for others, extended processing materials and samples donated to others, (2)  goods of direct settlement between buyer and seller with handling fees introduced by others, 3. goods returned after purchase, (4) damaged and spoiled goods, (5) waste and used goods of self use,

Hotel Services refer to the charged accommodation services provided to customers, excluding the long term accommodation service activities such as rental housing and apartments(it is under real estate development and management).

Catering Services  refer to the activities of enterprises providing on-the-spot services of selling food cooked and prepared to the customer in certain sites

Business Revenue refers to revenue of hotels and catering services received from providing services or selling commodities through business activities, including income from hotels, from catering services, from selling of commodities and from other services. Income from hotels refers to income of hotels and catering services by providing lodging services through business activities. Income from catering services refers to income of hotels and catering services by providing catering services, including selling of cooked or prepared foods, such as staple food, cooked dishes, or cold dishes.

Chain Head Stores (headquarter)  refer to the core leading stores responsible for development, allocation, administration and utilization of resources (name of stores, brand of stores, operation model, service standard, management way, etc.) of chain stores. Chain stores refers to the stores  engaged in providing homogeneous commodities or services, with the central leadership of head store (headquarters) and guided by common policies, conduct centralized purchase and distributed selling of commodities, in order to gain better efficiency through standardized operation. The chain stores include regular chain stores, franchise chain stores and voluntary chain stores.

Regular Chain store refers to chain stores that are invested or controlled by the headquarters. They operate under direct and unified management from the headquarters.

Franchise chain store refers to the chain stores (franchisees) which are franchised with operation resources such as trade marks, names, patent and operation know-how by the franchisors in form of contract and pay the operation fees to the franchisors.

Voluntary chain store refers to the stores operate jointly on the voluntary bases while maintaining their status of independent legal entities with full ownership of their assets. They sell goods of same brand from same channel of resource to the consumers.